Such firms were not only directly undercutting Lowrey when it came to home organs, but were also diverting away the home-entertainment buyers with new things like 'portable keyboards' and 'home synthesizers'.
Lowrey, an American company that saw great success in the electronic organ field starting in the mid '50s, was by the late '70s suffering from stiff Japanese competition. The Lowrey V-100 was introduced in 1982 as part of the 'Micro Genie' line of inexpensive portable home-entertainment keyboards. I sold my V-100 in early 2020 for $50.00 CAD, and haven't regretted the decision. It was massively revised and re-published here in 2019, and additional large revisions were done in 2021 following my acquisition and writeup of two Lowrey vacuum-tube organs (the 'Holiday' LS and 'Festival' FL), which I consider much better instruments both in build quality and musical capability. This article was originally published on my old website 'JCS' in simpler form back in 2015.
Crasno Electronics - Lowrey Micro Genie V-100 Lowrey Micro Genie V-100 Portable Keyboard / Polyphonic Preset Synth